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Effect of social media agility on performance of small and medium enterprises: moderating roles of firm size and environmental dynamism

Onngam, Worachet; Charoensukmongkol, Peerayuth - In: Journal of Entrepreneurship in Emerging Economies 16 (2023) 6, pp. 1611-1633

Purpose Despite the increasing numbers of research studies about social media business, the concept of social media agility is still an emerging topic that has been understudied. Therefore, the purpose of this study was to investigate the effect of social media agility on business performance by...

Persistent link: https://www.econbiz.de/10015349923