1. Traditional and Contemporary Notions of Marketing Communications -- 2. Power Shift: Analyzing the Changing Role of Public Relations in the Mar-keting Mix -- 3. Marketing Communication Planning for SMEs in Emerging Markets -- 4. Communicating Corporate Social Responsibility Initiatives: A...

"The growing popularity of, and ongoing debates surrounding, the concept of corporate social responsibility (CSR) and the practice of corporate social and environmental reporting have a lot to do with the inter-exchange of ideas and resources due to global inter-connections and...

"This book explores poverty reduction in the least developed or developing economies through the creation of livelihood options and economic growth created by private sector activities. It examines the private sector's role in creating the wealth needed to substantially and sustainability reduce...

Machine generated contents note: IntroductionChanging Modes of Socio-Economic Governance--C.CrouchCSR and New Constitutionalism--P.IrelandBusiness and Poverty Reduction--M.BlowfieldCross-sector Partnership as an Approach to Inclusive Development--R.Finlay-BrooksSustainable Business in East...

"The oil and gas industry is a complex sector with significant reach in terms of providing the energy needs of the global economy and the security, environmental and development consequences thereof. In particular, the sector is extremely important for the economic growth of emerging markets and...

This book analyzes the emerging concepts and theories of inclusiveness in business by explaining corporate social responsibility, social learning, and value co-creation, as critical elements to the success of firms. The authors explore the causes and effects and challenges associated with the...