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~subject:"Dienstleistungssektor"
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Dienstleistungssektor
Consumer behaviour
16
International marketing
16
Internationales Marketing
16
Konsumentenverhalten
14
Designation of origin
11
Herkunftsbezeichnung
11
Brand image
8
Markenimage
8
USA
8
United States
8
Brand
6
Brand management
6
Country of origin
6
Cultural identity
6
Kulturelle Identität
6
Markenartikel
6
Markenführung
6
Welt
6
World
6
B-to-B-Marketing
5
Business-to-business marketing
5
Firm performance
5
Innovation
5
Salespeople
5
Selling
5
Unternehmenserfolg
5
Verkauf
5
Verkaufspersonal
5
Beziehungsmarketing
4
China
4
Cross-cultural management
4
Customer integration
4
Kundenintegration
4
Multinationales Unternehmen
4
New product development
4
Personality psychology
4
Persönlichkeitspsychologie
4
Produktentwicklung
4
Relationship marketing
4
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Magnusson, Peter
3
Boggs, David J.
1
Dibrell, C. Clay
1
Engen, Marit
1
Kristensson, Per
1
Peterson, Robert M.
1
Westjohn, Stanford A.
1
Witell, Lars
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Advances in competitiveness research : ACR
1
Journal of international marketing
1
The service industries journal
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ECONIS (ZBW)
4
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1
Order-of-entry effects for service firms in developing markets : an examination of multinational advertising agencies
Magnusson, Peter
;
Westjohn, Stanford A.
;
Boggs, David J.
- In:
Journal of international marketing
17
(
2009
)
2
,
pp. 23-41
Persistent link: https://www.econbiz.de/10003891535
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2
Conceptual and empirical evidence of international macro and micro congruent generic strategies : a study of Japan and the US
Peterson, Robert M.
;
Dibrell, C. Clay
- In:
Advances in competitiveness research : ACR
7
(
1999
)
1
,
pp. 62-85
Persistent link: https://www.econbiz.de/10001600635
Saved in:
3
Exploring the role of front-line employees as innovators
Engen, Marit
;
Magnusson, Peter
- In:
The service industries journal
35
(
2015
)
5/6
,
pp. 303-324
Persistent link: https://www.econbiz.de/10011299595
Saved in:
4
Service innovation for sustainable business : stimulating, realizing and capturing the value from service innovation
Kristensson, Per
(
ed.
);
Magnusson, Peter
(
ed.
); …
-
2019
Persistent link: https://www.econbiz.de/10011913578
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