The sharing economy has radically reshaped marketing thought and practice. Prior research has yet to examine whether and how a platform-level buyer protection insurance (PPI) impacts the buyers and sellers in the sharing economy. We exploit a natural experiment of an unexpected system glitch...

Data analytics has become an increasingly eye-catching practice in both the academic and the business communities. The importance of data analytics has also prompted growing literature to focus on the design of data analytics. However, the boundary conditions for data analytics in creating value...

While past research on software platform has recognized the existence of cross-side network effects (CNEs) between the application side and the user side, little is known about the asymmetry between the CNEs of the two sides on each other. Informed by a perspective of complex adaptive systems,...