Data analytics and firm performance : an empirical study in an online B2C platform
Peijian Song, Chengde Zheng, Cheng Zhang, Xiaofeng Yu
| Year of publication: |
July 2018
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| Authors: | Song, Peijian ; Zheng, Chengde ; Cheng, Zhang ; Yu, Xiaofeng |
| Published in: |
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group. - Amsterdam : Elsevier, ISSN 0378-7206, ZDB-ID 432134-0. - Vol. 55.2018, 5, p. 633-642
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| Subject: | Data analytics | Business value | Product variety | Competitive intensity | Online platform | Digitale Plattform | Digital platform | Electronic Commerce | E-commerce | Unternehmenserfolg | Firm performance | Online-Handel | Online retailing | Produktdifferenzierung | Product differentiation | Netzwerkökonomik | Network economics | Data Analytics | Big Data | Big data | Social Web | Social web |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.im.2018.01.004 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011872930