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~subject:"Digitale Dienste"
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Digitale Dienste
Consumer behaviour
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Naresh K. Malhotra
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Sheth, Jagdish N.
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Journal of marketing theory and practice
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ECONIS (ZBW)
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How digital technologies are enabling consumers and transforming the practice of marketing
Hendrix, Philip E.
- In:
Journal of marketing theory and practice
22
(
2014
)
2
,
pp. 149-150
Persistent link: https://www.econbiz.de/10010357881
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2
Extending the extended self in the digital world
Schultz, Don E.
- In:
Journal of marketing theory and practice
22
(
2014
)
2
,
pp. 143-146
Persistent link: https://www.econbiz.de/10010357884
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3
The digital self : boundaries and fusions
Pak, Minsoo
- In:
Journal of marketing theory and practice
22
(
2014
)
2
,
pp. 141
Persistent link: https://www.econbiz.de/10010357886
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4
A legal perspective on "possessions and the extended self" in the digital age
Hogan, Howard S.
- In:
Journal of marketing theory and practice
22
(
2014
)
2
,
pp. 139-140
Persistent link: https://www.econbiz.de/10010357888
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5
The digital self
Epps, Sarah Rotman
- In:
Journal of marketing theory and practice
22
(
2014
)
2
,
pp. 137-138
Persistent link: https://www.econbiz.de/10010357892
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6
Self-endorsed advertisements : when the self persuades the self
Ahn, Sun Joo
;
Bailenson, Jeremy
- In:
Journal of marketing theory and practice
22
(
2014
)
2
,
pp. 135-136
Persistent link: https://www.econbiz.de/10010357896
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7
The extended self unbound
Belk, Russell W.
- In:
Journal of marketing theory and practice
22
(
2014
)
2
,
pp. 133-134
Persistent link: https://www.econbiz.de/10010357902
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8
Extending the extended self in a digital world
Sheth, Jagdish N.
;
Solomon, Michael R.
- In:
Journal of marketing theory and practice
22
(
2014
)
2
,
pp. 123-132
Persistent link: https://www.econbiz.de/10010357906
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