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From electronic WOM to social eWOM : bridging the trust deficit
Pihlaja, Jaakko; Saarijärvi, Hannu; Spence, Mark T.; … - In: Journal of marketing theory and practice 25 (2017) 4, pp. 340-356
Persistent link: https://www.econbiz.de/10011771032
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From customer to actor value propositions : an analysis of digital transaction platforms
Hokkanen, Harri; Hänninen, Mikko; Yrjölä, Mika; … - In: The international review of retail, distribution and … 31 (2021) 3, pp. 257-279
Persistent link: https://www.econbiz.de/10012590016
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Consumer-to-consumer e-commerce : outcomes and implications
Yrjölä, Mika; Rintamäki, Timo; Saarjärvi, Hannu; … - In: The international review of retail, distribution and … 27 (2017) 3, pp. 300-315
Persistent link: https://www.econbiz.de/10011741615
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Customer value in the sharing economy platform : the Airbnb case
Nguyen, Hong Ngoc; Rintamäki, Timo; Saarijärvi, Hannu - In: Collaborative value co-creation in the platform economy, (pp. 225-246). 2018
Persistent link: https://www.econbiz.de/10011885480
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Self-regulating a collaborative engagement platform : case REKO
Leipämaa-Leskinen, Hanna; Närvänen, Elina; Makkonen, … - In: Understanding collaborative consumption, (pp. 54-66). 2024
Persistent link: https://www.econbiz.de/10014566194
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The rise of collaborative engagement platforms
Leipämaa-Leskinen, Hanna; Närvänen, Elina; Makkonen, … - In: European journal of marketing 56 (2022) 13, pp. 26-49
Persistent link: https://www.econbiz.de/10013502327