China’s recent shift to a two-child policy has important implications for the mother and baby industry in China. E-commerce platforms of pregnancy and parenting are likely to see substantial growth in the coming years. This paper looks at mothers’ intention to continue using a community...

Valuation of digital content has important individual, organizational, and microeconomic implications. Yet, the existing understanding of digital content consumption is focused primarily on consumption of free content. This means, that digital content is not a source of revenue for contributors...

Valuation of digital content has important individual, organizational, and microeconomic implications. Yet, the existing understanding of digital content consumption is focused primarily on consumption of free content. This means, that digital content is not a source of revenue for contributors...

China’s recent shift to a two-child policy has important implications for the mother and baby industry in China. E-commerce platforms of pregnancy and parenting are likely to see substantial growth in the coming years. This paper looks at mothers’ adoption of e-commerce platforms of...