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The sharing economy has experienced rapid growth in recent years. Despite the social and economic impact, the sharing economy platform suffers from information asymmetry and a lack of government enforcement. Apart from customer reviews, platform disclosure is also a valuable source to provide...
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Online service marketplace consumers face more quality uncertainty due to the intangibility, variability, and unreturnable nature of the services sought, which potentially leads to the “lemons” problem (Akerlof 1970). To alleviate this problem, the platform employs refund options as quality...
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Rapid growth in the cloud services market provides tremendous opportunities to cloud providers who have invested heavily in computing capacities but also has led, at time, to low utilization of capacities. To alleviate this problem, some providers have launched a low-priority service with...
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Most digital content distributed in information-goods platforms encounter the threat of online piracy. Strategic pricing, technology-based platform protection, and deterrent enforcement such as legal and moral measures are viewed as antidotes to piracy. We examine the effects of deterrent...
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In this paper, we investigate the optimal reward scheme design problem for online crowdfunding projects where project backers' reward item selection is assumed to follow the multinomial logit choice model. Our model shows that project creator's effective marginal profit from each reward item is...
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