Online peer-to-peer (P2P) lending, one of the most successful technology-enabled initiatives in the fintech revolution, has drastically changed the way individual investors and borrowers meet and transact. While prior research has found herding among investors at the listing level, such social...

Online service marketplace consumers face more quality uncertainty due to the intangibility, variability, and unreturnable nature of the services sought, which potentially leads to the “lemons” problem (Akerlof 1970). To alleviate this problem, the platform employs refund options as quality...

Rapid growth in the cloud services market provides tremendous opportunities to cloud providers who have invested heavily in computing capacities but also has led, at time, to low utilization of capacities. To alleviate this problem, some providers have launched a low-priority service with...

Online reading platforms offer a by-chapter purchase method and implement a novel in-chapter online review function to mitigate consumer uncertainty regarding the true quality of e-books. In this study, we seek to uncover how such intervention affects consumer purchase decisions. In particular,...

In this paper, we investigate the optimal reward scheme design problem for online crowdfunding projects where project backers' reward item selection is assumed to follow the multinomial logit choice model. Our model shows that project creator's effective marginal profit from each reward item is...

Reward-based crowdfunding platforms are best known to facilitate the fund-raising process for entrepreneurs and small businesses. Entrepreneurs seek money from the backers to kick off their projects in exchange for rewards. While the competition among the projects to get more supporters grow,...