Hofacker, Charles F.; Corsaro, Daniela - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 5/6, pp. 412-419
In this commentary we explore a set of paradoxes in digital services that we call Truth versus Lies, Long Term versus Short Term, Fair versus Unfair, Humans versus Machines, Return versus Risk, Coordination versus Competition, and Slow versus Fast. In each case the new digital tools at the...
