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Managing digital transformation : understanding the strategic process

Hinterhuber, Andreas (ed.); Vescovi, Tiziano (ed.); … - 2021

<P>Part 1: INTRODUCTION 1.Digital Transformation -- An Overview Part 2: DIGITAL TRANSFORMATION AND ORGANIZATIONAL CAPABILITIES 2.Understanding Digital Transformation: A Review and A Research Agenda 3.The Three Pillars of the Digital Transformation: Improving the Core, Building New Business Models,...</p>

Persistent link: https://www.econbiz.de/10013182723

International digital marketing in China : regional characteristics and global challenges

Hu, Lala - 2020

Persistent link: https://www.econbiz.de/10012172619

The PPE industry in Italy during COVID-19 : supply chain disruption and the adoption of digital and social media in B2B firms

Hu, Lala - In: The journal of business & industrial marketing 37 (2022) 10, pp. 2050-2063

Persistent link: https://www.econbiz.de/10013455379

How digital platforms affect the internationalisation of wine firms in China

Hu, Lala; Galli, Marta; Sebastiani, Roberta - In: International journal of retail and distribution management 52 (2024) 9, pp. 875-891

Persistent link: https://www.econbiz.de/10015158241

International Digital Marketing in China : Regional Characteristics and Global Challenges

Hu, Lala - 2020 - 1st ed. 2020.

Chapter 1: China’s marketing macro environment: Cultural characteristics and regional heterogeneity -- Chapter 2: The characteristics of the Chinese digital market -- Chapter 3: Chinese digital and mobile platforms -- Chapter 4: Luxury and fashion retailing in China: The case of Florentia...

Persistent link: https://www.econbiz.de/10012399278

Understanding SMEs' internationalization through digital platforms : the role of knowledge sharing and consumer education

Hu, Lala; Filipescu, Diana A.; Pergelova, Albena - In: International marketing review 41 (2024) 5, pp. 1044-1073

Persistent link: https://www.econbiz.de/10015202373

The acceleration of digital communications in the durable goods industry : a study on white goods firms after COVID-19

Hu, Lala; Olivieri, Mirko - In: The journal of business & industrial marketing 38 (2023) 7, pp. 1465-1478

Persistent link: https://www.econbiz.de/10014314132

A multiple-case study on the adoption of customer relationship management and big data analytics in the automotive industry

Hu, Lala; Basiglio, Angela - In: The TQM journal : the international review of … 36 (2024) 9, pp. 1-21

Persistent link: https://www.econbiz.de/10015417809