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Digitalisierung
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Business horizons
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Global business review
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Market orientation in a digital world
Kohli, Ajay Kumar
- In:
Global business review
18
(
2017
)
3
,
pp. 203-205
Persistent link: https://www.econbiz.de/10011745527
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2
Challenges and opportunities for marketing scholars in times of the fourth industrial revolution
Krafft, Manfred
;
Sajtos, Laszlo
;
Haenlein, Michael
- In:
Journal of interactive marketing : a quarterly …
51
(
2020
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012299801
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3
Special issue: digital transformation & disruption
Kaplan, Andreas
(
ed.
);
Haenlein, Michael
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10012129156
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4
Digital transformation and disruption : on big data, blockchain, artificial intelligence, and other things : guest editor's perspective
Kaplan, Andreas
;
Haenlein, Michael
- In:
Business horizons
62
(
2019
)
6
,
pp. 679-681
Persistent link: https://www.econbiz.de/10012129183
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5
Digital transformation : a multidisciplinary reflection and research agenda
Verhoef, Peter C.
;
Broekhuizen, Thijs
;
Bart, Yakov
; …
- In:
Journal of business research : JBR
122
(
2021
),
pp. 889-901
Persistent link: https://www.econbiz.de/10012420640
Saved in:
6
Digital product innovations for the greater good and digital marketing innovations in communications and channels : evolution, emerging issues, and future research directions
Varadarajan, Rajan
;
Welden, Roman B.
;
Arunachalam S
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 482-501
Persistent link: https://www.econbiz.de/10013271767
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