1 Introduction -- References -- 2 SMEs’ Digital Transformation from a Marketing Perspective -- 2.1 What Does Digital Transformation Mean in the Marketing Literature? -- 2.1.1 Internet, Computer, and Businesses. A Brief Overview -- 2.1.2 The Expressions of Digital and Digital Technologies: How...

Digitalization has recently emerged as a critical strategy for businesses to survive during disruptive times and crises. By utilizing digital tools, enterprises can enhance their communication capabilities, achieve cost savings, access new markets, implement data-driven and efficient...