Majeed, Mohammed (ed.); Chaudhary, Aryan (ed.); … - 2025 - First edition
PART I: DIGITAL TRANSFORMATION IN THE CUSTOMER EXPERIENCE1. Digitalization, Customer Engagement, and Performance of Small and Medium Enterprises: Emerging Market ContextDan Dankwa and Joseph Yeboah2. The Impact of Digitalization on Organizational Behavior and Performance: A Case Study of the...