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What makes a consumer redeem digital coupons? : behavioral insights from grounded theory approach

Nayal, Preeti; Pandey, Neeraj - In: Journal of promotion management : innovations in … 28 (2022) 3, pp. 205-238

Persistent link: https://www.econbiz.de/10012821539

Digital marketing techniques for school promotion

Fernandez, Ronald R.; Uy, Chin - In: International journal of technology marketing : IJTMkt 17 (2023) 3, pp. 239-255

Persistent link: https://www.econbiz.de/10014310281

Digital influencers, food and tourism - a new model of open innovation for businesses in the Ho.Re.Ca. sector

Ingrassia, Marzia; Bellia, Claudio; Giurdanella, Chiara; … - In: Journal of open innovation : technology, market, and … 8 (2022) 1, pp. 1-29

The choice of influencer marketing as an endorser for promoting products and services is becoming a more and more effective communication strategy of open innovation. Their use of social media platforms, such as Instagram, allows them to be reached by millions of followers all over the world. As...

Persistent link: https://www.econbiz.de/10013169571

Applying digital marketing strategies to promote tourist areas in Romania in the digital era

Pricopoaia, Oana; Susanu, Irina Olimpia; David, Sofia; … - In: Amfiteatru economic : an economic and business research … 26 (2024) S18, pp. 1082-1107

promotion of national tourism. Thus, this research started precisely from the desire to identify the most appropriate solutions … for the promotion of national tourism. The objective of the study was to contribute to strengthening the image of national … to identify the optimal solutions for the promotion of the tourism sector in Romania to make this activity a national …

Persistent link: https://www.econbiz.de/10015400951

Digital power resources (DPR) : the political economy of structural and infrastructural business power in digital(ized) capitalism

Kemmerling, Michael; Trampusch, Christine - In: Socio-economic review 21 (2023) 4, pp. 1851-1876

Persistent link: https://www.econbiz.de/10014427460

"Trust and safety" : exchange, protection and the digital market-fortress in platform capitalism

Denyer Willis, Graham - In: Socio-economic review 21 (2023) 4, pp. 1877-1895

Persistent link: https://www.econbiz.de/10014427464

Digitalization, change in skill distance between occupations and worker mobility : a gravity model approach

Dupuy, Arnaud; Raux, Morgan; Signorelli, Sara - 2024

The recent digital revolution has significantly broadened the scope of IT-related tasks in most occupations in the labor market. In this paper, we document these changes, we propose a novel conceptual framework for thinking about the effect of technological change that incorporates the changing...

Persistent link: https://www.econbiz.de/10015158075

Digital challenges for the welfare state

Eichhorst, Werner; Rinne, Ulf - 2017

Digitalization is the buzzword under which profound changes of the labor market can be summarized. Next to automation, i.e., the increasing use of robots, "intelligent" machines and more comprehensive algorithms that is no longer restricted to routine tasks, especially the emerging platform...

Persistent link: https://www.econbiz.de/10011758434

Gender inequalities in the new world of work

Piasna, Agnieszka; Drahokoupil, Jan - In: Transfer : European review of labour and research ; … 23 (2017) 3, pp. 313-332

Persistent link: https://www.econbiz.de/10011730641

Back to the future : changing job profiles in the digital age

Lorenz, Hanno; Stephany, Fabian - 2018

In light of increasingly "smarter" technologies, the future of (human) labour is questioned on a daily basis. A study by Frey and Osborne (2013), one of the most recognised contributions in this domain, estimated that half of the US labour force is highly susceptible to computerisation in the...

Persistent link: https://www.econbiz.de/10011790864