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Special issue: digital transformation & disruption
Kaplan, Andreas (ed.); Haenlein, Michael (ed.) - 2019
Persistent link: https://www.econbiz.de/10012129156
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Digital transformation and disruption : on big data, blockchain, artificial intelligence, and other things : guest editor's perspective
Kaplan, Andreas; Haenlein, Michael - In: Business horizons 62 (2019) 6, pp. 679-681
Persistent link: https://www.econbiz.de/10012129183
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Special issue: Social media, the digital revolution, and the business of media : guest co-editor:
Kaplan, Andreas (ed.) - 2015
Persistent link: https://www.econbiz.de/10011433769
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Service transformation : how can it be achieved?
Kandampully, Jay; Bilgihan, Anil; Bujisic, Milos; … - In: Journal of business research : JBR 136 (2021), pp. 219-228
Persistent link: https://www.econbiz.de/10012663292
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Challenges and opportunities for marketing scholars in times of the fourth industrial revolution
Krafft, Manfred; Sajtos, Laszlo; Haenlein, Michael - In: Journal of interactive marketing : a quarterly … 51 (2020), pp. 1-8
Persistent link: https://www.econbiz.de/10012299801
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Digital transformation : a multidisciplinary reflection and research agenda
Verhoef, Peter C.; Broekhuizen, Thijs; Bart, Yakov; … - In: Journal of business research : JBR 122 (2021), pp. 889-901
Persistent link: https://www.econbiz.de/10012420640
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Digital product innovations for the greater good and digital marketing innovations in communications and channels : evolution, emerging issues, and future research directions
Varadarajan, Rajan; Welden, Roman B.; Arunachalam S; … - In: International journal of research in marketing : IJRM ; … 39 (2022) 2, pp. 482-501
Persistent link: https://www.econbiz.de/10013271767