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Digital transformation of the value proposition : a single case study in the media industry
Piepponen, Amanda; Ritala, Paavo; Keränen, Joona; … - In: Journal of business research : JBR 150 (2022), pp. 311-325
Persistent link: https://www.econbiz.de/10013365717
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Selling and monetizing data in B2B markets : four data-driven value propositions
Ritala, Paavo; Keränen, Joona; Fishburn, Jessica; … - In: Technovation : an international journal of technical … 130 (2024), pp. 1-14
Persistent link: https://www.econbiz.de/10014492072
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Understanding the consequences of digital technology use in sales : multilevel tensions inside sales organizations
Micallef, Mark; Keränen, Joona; Kokshagina, Olga - In: Journal of personal selling & sales management : JPSSM 44 (2024) 1, pp. 84-99
Persistent link: https://www.econbiz.de/10014515167