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Conceptualising a digital orientation : antecedents of supporting SME performance in the digital economy
Quinton, Sarah; Canhoto, Ana Isabel Domingos; … - In: Journal of strategic marketing 26 (2018) 5, pp. 427-439
Persistent link: https://www.econbiz.de/10011903384
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Digital strategy aligning in SMEs : a dynamic capabilities perspective
Canhoto, Ana Isabel Domingos; Quinton, Sarah; Pera, Rebecca - In: The journal of strategic information systems : … 30 (2021) 3, pp. 1-17
Persistent link: https://www.econbiz.de/10013203728
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The community brand paradigm : a response to brand management's dilemma in the digital era
Quinton, Sarah - In: Journal of marketing management : MM 29 (2013) 7/8, pp. 912-932
Persistent link: https://www.econbiz.de/10009790967