The study aims at discussing the challenges companies face a highly competitive market, emphasizing the implications of disruptive innovations mainly for companies established in the market. In order to understand the origin of the concept of disruptive innovation, the study also presents the...

This report is the result of the presentation of the Thesis Plan, performed on December 13, 2011, during the activities of the Winter School of Doctoral Program in Technology Assessment. It is intended to describe the main information about the Thesis Plan and also the definition of the main...