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Assessing the predictive accuracy of two utility-based theories in a marketing channel negotiation context
Eliashberg, Jehoshua (contributor) - In: Journal of marketing research : JMR 23 (1986) 2, pp. 101-110
Persistent link: https://www.econbiz.de/10001011980
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A viral branching model for predicting the spread of electronic word of mouth
Lans, Ralf van der; Bruggen, Gerrit van; Eliashberg, … - In: Marketing science 29 (2010) 2, pp. 348-365
Persistent link: https://www.econbiz.de/10003969800
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A viral branching model for predicting the spread of electronic word-of-mouth
Lans, Ralf van der; Bruggen, Gerrit van; Eliashberg, … - 2009
Persistent link: https://www.econbiz.de/10008664824
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The name-your-own-price channel in the travel industry : an analytical exploration
Wang, Tuo; Gal-Or, Esther; Chatterjee, Rabikar - In: Management science : journal of the Institute for … 55 (2009) 6, pp. 968-979
Persistent link: https://www.econbiz.de/10003865928