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Adding direct or independent channels to multiple channel mix
Kabadayi, Sertan - In: Direct marketing : an international journal 2 (2008) 2, pp. 66-80
Persistent link: https://www.econbiz.de/10003934147
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Choosing the right multiple channel system to minimize transaction costs
Kabadayi, Sertan - In: Industrial marketing management : the international … 40 (2011) 5, pp. 763-773
Persistent link: https://www.econbiz.de/10009274008
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Customers' dissatisfaction with banking channels and their intention to leave banks : the moderating effect of trust and trusting beliefs
Kabadayi, Sertan - In: Journal of financial services marketing : JFSM 21 (2016) 3, pp. 194-208
Persistent link: https://www.econbiz.de/10011554775
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The performance implications of designing multiple channels to fit with strategy and environment
Kabadayi, Sertan; Eyuboglu, Nermin; Thomas, Gloria P. - In: Journal of marketing 71 (2007) 4, pp. 195-211
Persistent link: https://www.econbiz.de/10003565713
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Seeing the elephant : configuration theory-based performance analysis of multiple channel systems
Kabadayi, Sertan - 2005
Persistent link: https://www.econbiz.de/10003946274
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Multiple channel complexity : conceptualization and measurement
Eyuboglu, Nermin; Kabadayi, Sertan; Buja, Andreas - In: Industrial marketing management : the international … 65 (2017), pp. 194-205
Persistent link: https://www.econbiz.de/10011775027