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Distribution channel choice in a market with complementary goods

Coughlan, Anne T. - In: International journal of research in marketing : IJRM ; … 4 (1987) 2, pp. 85-97

Persistent link: https://www.econbiz.de/10001041166

Marketing channel design and management

Coughlan, Anne T. - In: Kellogg on marketing, (pp. 232-257). 2010

Persistent link: https://www.econbiz.de/10008664279

When is the best ship a leaky one? : Segmentation, competition and gray markets

Coughlan, Anne T.; Soberman, David A. - 1998 - (Rev. version of 98/09/MTK)

Persistent link: https://www.econbiz.de/10000992431

On credible delegation by oligopolists : a discussion of distribution channel management

Coughlan, Anne T. - In: Management science : journal of the Institute for … 35 (1989) 2, pp. 226-239

Persistent link: https://www.econbiz.de/10001063882

Marketing channel design and management

Coughlan, Anne T.; Stern, Louis W. - In: Kellogg on marketing, (pp. 247-269). 2001

Persistent link: https://www.econbiz.de/10001612987

International market entry and expansion via independent or integrated channels of distribution

Anderson, Erin - In: Journal of marketing 51 (1987) 1, pp. 71-82

Persistent link: https://www.econbiz.de/10001052998

Outlet malls : strategic segmentation of markets with two dimensions of consumer heterogeneity

Coughlan, Anne T. (contributor); … - 2003 - [Elektronische Ressource], rev

Persistent link: https://www.econbiz.de/10002341733

Channel Training Strategies in High-Technology Industries

Caldieraro, Fabio; Coughlan, Anne T. - 2002

We investigate how optimal sales training strategies depend on firm, industry, and channel structure factors, such as sales training productivity, market growth rates, the organizational structure of the intermediary's salesforce, the learning and retraining characteristics of salespeople, and...

Persistent link: https://www.econbiz.de/10014114948

Marketing modeling reality and the realities of marketing modeling

Coughlan, Anne T.; Choi, Seung-chan; Chu, Wujin; … - In: Marketing letters : a journal of research in marketing 21 (2010) 3, pp. 317-333

Persistent link: https://www.econbiz.de/10008648787

Channel management: structure, governance, and relationship management

Anderson, Erin; Coughlan, Anne T. - In: Handbook of marketing, (pp. 223-247). 2006

Persistent link: https://www.econbiz.de/10003335105