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Countermarketing and demarketing against product diversion : forensic research in the firearms industry
Gundlach, Gregory T.; Bradford, Kevin D.; Wilkie, William L. - In: Journal of public policy & marketing : JPP & M ; an … 29 (2010) 1, pp. 103-122
Persistent link: https://www.econbiz.de/10003979335
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Free riding and resale price maintenance research and practice
Gundlach, Gregory T.; Cannon, Joseph P.; Manning, Kenneth C. - In: The antitrust bulletin : the journal of American and … 55 (2010) 2, pp. 381-422
Persistent link: https://www.econbiz.de/10008667656
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Resale price maintenance and free riding : insights from multi-channel research
Gundlach, Gregory T.; Manning, Kenneth C.; Cannon, Joseph P. - In: AMS review : official publication of the Academy of … 1 (2011) 1, pp. 18-31
Persistent link: https://www.econbiz.de/10009679354
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Control-based channel governance and relative dependence
Gilliland, David I.; Bello, Daniel C.; Gundlach, Gregory T. - In: Journal of the Academy of Marketing Science 38 (2010) 4, pp. 441-455
Persistent link: https://www.econbiz.de/10008735694
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Resale price maintenance after leegin : behavioral, evolutionary, and institutional insights for advancing the free rider thesis
Gundlach, Gregory T.; Manning, Kenneth C.; Cannon, Joseph P. - In: Journal of public policy & marketing : JPP & M ; an … 36 (2017) 2, pp. 196-212
Persistent link: https://www.econbiz.de/10011770881
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Customer channel migration
Ansari, Asim; Mela, Carl F.; Neslin, Scott A. - In: Journal of marketing research : JMR 45 (2008) 1, pp. 60-76
Persistent link: https://www.econbiz.de/10003696866