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The role of product brand imag...
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Journal of fashion marketing and management
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ECONIS (ZBW)
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Reciprocal effects between multichannel retailers' offline and online brand images
Kwon, Wi-Suk
;
Lennon, Sharron J.
- In:
Journal of retailing
85
(
2009
)
3
,
pp. 376-390
Persistent link: https://www.econbiz.de/10003892382
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2
What induces online loyalty? : online versus offline brand images
Kwon, Wi-Suk
;
Lennon, Sharron J.
- In:
Journal of business research : JBR
62
(
2009
)
5
,
pp. 557-564
Persistent link: https://www.econbiz.de/10003846909
Saved in:
3
E-store brand personality congruence for multichannel apparel retail brands
Chang, Jae Youn
;
Kwon, Wi-Suk
- In:
Journal of fashion marketing and management
26
(
2022
)
1
,
pp. 159-178
Persistent link: https://www.econbiz.de/10012798003
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4
Online visual merchandising (VMD) of apparel web sites
Ha, Young
;
Kwon, Wi-Suk
;
Lennon, Sharron J.
- In:
Journal of fashion marketing and management
11
(
2007
)
4
,
pp. 477-493
Persistent link: https://www.econbiz.de/10003736072
Saved in:
5
Beyond adoption : sustaining online shopping
Liu, Chuanlan
;
Forsythe, Sandra
;
Black, William C.
- In:
The international review of retail, distribution and …
21
(
2011
)
1
,
pp. 71-93
Persistent link: https://www.econbiz.de/10008909092
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