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Distribution channel
Consumer behaviour
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Schumann, Jan Hendrik
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Internetökonomie und Hybridität
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Electronic markets : the international journal on networked business
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of personal selling & sales management : JPSSM
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ECONIS (ZBW)
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Is paid search overrated? : when bricks-and-mortar-only retailers should not use paid search
Schlangenotto, Darius
;
Kundisch, Dennis
;
Wünderlich, …
- In:
Electronic markets : the international journal on …
28
(
2018
)
4
,
pp. 407-421
Persistent link: https://www.econbiz.de/10012003962
Saved in:
2
Overcoming vulnerability : channel design strategies to alleviate vulnerability perceptions in customer journeys
Wünderlich, Nancy V.
;
Hogreve, Jens
;
Chowdhury, Ilma Nur
; …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 377-386
Persistent link: https://www.econbiz.de/10012257627
Saved in:
3
Helping firms reduce complexity in multichannel online data : a net taxonomy-based approach for customer journeys
Anderl, Eva
;
Schumann, Jan Hendrik
;
Kunz, Werner
- In:
Journal of retailing
92
(
2016
)
2
,
pp. 185-203
Persistent link: https://www.econbiz.de/10011505019
Saved in:
4
Mapping the customer journey : lessons learned from graph-based online attribution modeling
Anderl, Eva
;
Becker, Ingo Frank
;
Wangenheim, Florian von
; …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 457-474
Persistent link: https://www.econbiz.de/10011596851
Saved in:
5
How the introduction of digital sales channels affects salespeople in business-to-business contexts : a qualitative inquiry
Bongers, Franziska M.
;
Schumann, Jan Hendrik
;
Schmitz, …
- In:
Journal of personal selling & sales management : JPSSM
41
(
2021
)
2
,
pp. 150-166
Persistent link: https://www.econbiz.de/10012584524
Saved in:
6
Three essays on digital and non-digital transformations in business-to-business markets
Bongers, Franziska M.
-
2020
Persistent link: https://www.econbiz.de/10012608406
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7
Erfolgsfaktoren des Multi-Channel-Managements
Ahlert, Dieter
;
Evanschitzky, Heiner
-
2004
Persistent link: https://www.econbiz.de/10003339135
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8
Kundentypologie in der Multikanalwelt : Ergebnisse einer Online- und Offline-Befragung
Ahlert, Dieter
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003419609
Saved in:
9
Multi-Channel-Management im Spannungsfeld von Kundenzufriedenheit und Organisation
Ahlert, Dieter
;
Evanschitzky, Heiner
- In:
Thexis : Fachzeitschrift für Marketing ; …
23
(
2006
)
4
,
pp. 21-25
Persistent link: https://www.econbiz.de/10003384336
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