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Environmental antecedents of channel opportunism
Paswan, Audhesh K. - In: Journal of marketing channels : ... distribution … 16 (2009) 4, pp. 309-326
Persistent link: https://www.econbiz.de/10003912727
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Relationalism in marketing channels and marketing strategy
Paswan, Audhesh K.; Blankson, Charles; Guzman, Francisco - In: European journal of marketing : EJM 45 (2011) 3, pp. 310-333
Persistent link: https://www.econbiz.de/10009010674
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Business to business governance structure and marketing strategy
Paswan, Audhesh K.; Guzman, Francisco; Blankson, Charles - In: Industrial marketing management : the international … 41 (2012) 6, pp. 908-918
Persistent link: https://www.econbiz.de/10009656756
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Opportunism, governance structure and relational norms : an interactive perspective
Paswan, Audhesh K.; Hirunyawipada, Tanawat; Iyer, Pramod - In: Journal of business research : JBR 77 (2017), pp. 131-139
Persistent link: https://www.econbiz.de/10011729903