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Games in management science : essays in honor of Georges Zaccour

Pineau, Pierre-Olivier (ed.); Sigué, Simon Pierre (ed.); … - 2020

Persistent link: https://www.econbiz.de/10012060576

Dynamic marketing strategies in a two-member channel

Jørgensen, Steffen - In: Dynamic competitive analysis in marketing : proceedings …, (pp. 158-174). 1996

Persistent link: https://www.econbiz.de/10001319630

Stackelberg leadership in a marketing channel

Jørgensen, Steffen; Sigué, Simon Pierre; Zaccour, Georges - In: International game theory review 3 (2001) 1, pp. 13-26

Persistent link: https://www.econbiz.de/10001613993

Dynamic competitive analysis in marketing : proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1 - 2, 1995

Jørgensen, Steffen (contributor); … - 1996

Persistent link: https://www.econbiz.de/10000594797

Channel coordination over time : incentive equilibria and credibility

Jørgensen, Steffen; Zaccour, Georges - In: Journal of economic dynamics & control 27 (2003) 5, pp. 801-822

Persistent link: https://www.econbiz.de/10001719692

Dynamic Competitive Analysis in Marketing : Proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1-2, 1995

Jørgensen, Steffen - 1996

The book contains a selection of recent research work in the design and implementation of dynamic marketing strategies in a competitive environment. It covers various key problem areas such as advertising, promotion, pricing, new product diffusion as well as channel conflict and cooperation. The...

Persistent link: https://www.econbiz.de/10013519862

Downstream horizontal integration and multiunit dealership

Martín Herrán, Guiomar; Sigué, Simon Pierre; … - In: International transactions in operational research : … 21 (2014) 1, pp. 81-101

Persistent link: https://www.econbiz.de/10010234660

Game-theory coordination mechanisms in distribution channels : integration and extensions for models without competition

Ingene, Charles A.; Taboubi, Sihem; Zaccour, Georges - In: Journal of retailing 88 (2012) 4, pp. 476-496

Persistent link: https://www.econbiz.de/10009707159

A survey of game-theoretic models of cooperative advertising

Jørgensen, Steffen; Zaccour, Georges - In: European journal of operational research : EJOR 237 (2014) 1, pp. 1-14

Persistent link: https://www.econbiz.de/10010378680

Dual role of price and myopia in a marketing channel

Martín Herrán, Guiomar; Taboubi, Sihem; Zaccour, Georges - In: European journal of operational research : EJOR 219 (2012) 2, pp. 284-295

Persistent link: https://www.econbiz.de/10009514352