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Match your own price? : self-matching as a retailer's multichannel pricing strategy
Kireyev, Pavel
;
Kumar, Vineet
;
Ofek, Elie
-
2015
Persistent link: https://www.econbiz.de/10010484799
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Match your own price? : self-matching as a retailer’s multichannel pricing strategy
Kireyev, Pavel
;
Kumar, Vineet
;
Ofek, Elie
- In:
Marketing science
36
(
2017
)
6
,
pp. 908-930
Persistent link: https://www.econbiz.de/10011791427
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