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Bricks vs. clicks : which is better for marketing remanufactured products?

Yan, Wei; Xiong, Yu; Xiong, Zhongkai; Guo, Nian - In: European journal of operational research : EJOR 242 (2015) 2, pp. 434-444

Persistent link: https://www.econbiz.de/10010491682

Implications of channel structure for marketing remanufactured products

Xiong, Yu; Yan, Wei - In: European journal of industrial engineering : EJIE 10 (2016) 1, pp. 126-144

Persistent link: https://www.econbiz.de/10011614073

Selling vertically differentiated products under one channel or two? : a quality segmentation model for differentiated distribution channels

Chai, Junwu; Yan, Wei; Li, Youwei; Palmer, Mark; Huang, … - In: Journal of the Operational Research Society 71 (2020) 8, pp. 1180-1198

Persistent link: https://www.econbiz.de/10012264551

Clicks and Bricks : Optimal Marketing Channels for a Durable Goods Firm

Xiong, Yu - 2013

By analyzing a two-period dual-channel supply chain composed of a manufacturer who sells a durable directly and an independent reseller channel, we investigate how product durability and the channel structure create strategic issues that are significantly different from those in managing a...

Persistent link: https://www.econbiz.de/10013083687

Clicks versus Bricks : the role of durability in marketing channel strategy of durable goods manufacturers

Yan, Wei; Xiong, Yu; Chu, Junhong; Li, Gendao; Xiong, … - In: European journal of operational research : EJOR 265 (2018) 3, pp. 909-918

Persistent link: https://www.econbiz.de/10011778562