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Distribution channel
Service-dominant logic
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Robert F. Lusch : mentor, collaborator, and colleague
Brown, James R.
- In:
Journal of macromarketing
43
(
2023
)
1
,
pp. 36-38
Persistent link: https://www.econbiz.de/10014233660
Saved in:
2
Protecting relational assets : a pre and post field study of a horizontal business combination
Lusch, Robert F.
;
Brown, James R.
;
O'Brien, Matthew
- In:
Journal of the Academy of Marketing Science
39
(
2011
)
2
,
pp. 175-197
Persistent link: https://www.econbiz.de/10009012600
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3
Management in marketing channels
Stern, Louis W.
-
1989
Persistent link: https://www.econbiz.de/10014369208
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4
The effects of transacation-specific investments in marketing channels: the moderating role of relational norms
Brown, James R.
;
Crosno, Jody L.
;
Dev, Chekitan S.
- In:
Journal of marketing theory and practice
17
(
2009
)
4
,
pp. 317-333
Persistent link: https://www.econbiz.de/10003897723
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5
Channels of distribution
Hunt, Shelby D.
-
2011
Persistent link: https://www.econbiz.de/10008937587
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6
Using influence strategies to reduce marketing channel opportunism : the moderating effect of relational norms
Brown, James R.
;
Grzeskowiak, Stephan
;
Dev, Chekitan S.
- In:
Marketing letters : a journal of research in marketing
20
(
2009
)
2
,
pp. 139-154
Persistent link: https://www.econbiz.de/10003819964
Saved in:
7
Measuring the sources of marketing channel power : a comparison of alternative approaches
Brown, James R.
;
Johnson, Jean L.
;
Koenig, Harold F.
-
2007
Persistent link: https://www.econbiz.de/10003540264
Saved in:
8
Boosting the effectiveness of channel governance options : the moderationing role of relational norms
Brown, James R.
;
Weaven, Scott K.
;
Dant, Rajiv P.
; …
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 29-57
Persistent link: https://www.econbiz.de/10011453231
Saved in:
9
Relationship satisfaction : an overlooked marketing channel safeguard
Brown, James R.
;
Crosno, Jody L.
;
Liu, Yuerong
;
Dev, …
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 171-180
Persistent link: https://www.econbiz.de/10012285151
Saved in:
10
Handbook of research on distribution channels
Ingene, Charles A.
(
ed.
);
Brown, James R.
(
ed.
); …
-
2019
Persistent link: https://www.econbiz.de/10011981988
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