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Toward intercultural competency in multicultural marketplaces
Demangeot, Catherine; Adkins, Natalie Ross; Mueller, … - In: Journal of public policy & marketing : JPP & M ; an … 32 (2013), pp. 156-164
Persistent link: https://www.econbiz.de/10009774912
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Marketer acculturation to diversity needs : the case of modest fashion across two multicultural contexts
Slater, Stephanie; Demangeot, Catherine - In: Journal of business research : JBR 134 (2021), pp. 702-715
Persistent link: https://www.econbiz.de/10012643951
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Institutionalizing diversity-and-inclusion-engaged marketing for multicultural marketplace well-being
Kipnis, Eva; Demangeot, Catherine; Pullig, Chris; … - In: Journal of public policy & marketing 40 (2021) 2, pp. 143-164
Persistent link: https://www.econbiz.de/10012534358