Ruigrok, Winfried; Georgakakis, Dimitrios; Greve, Peder - In: Multinational Business Review 21 (2013) 1, pp. 6-24
Purpose – This paper contributes to the debate about the performance implications of adopting a regional as opposed to a global strategic posture. The aim of this paper is to argue that the performance effects of a regionalization strategy vary based on the characteristics of the industry in...