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The goal of this dissertation is to contribute to the corporate foresight research field by investigating capabilities, practices, and challenges particularly in the context of interorganizational settings and networked organizations informed by the theoretical perspectives of the relational...
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Innovationsentwicklung, (5) Management von digitalen Innovationsentwicklungsprojekten, (6) Kommerzialisierung digitaler Innovation, (7 … digital innovation. Based on 31 in-depth expert interviews with senior representatives of both incumbent and management … innovation, (7) building a new digital culture, and (8) reconfiguring relevant support functions. Implementing these …
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Marketing agility has emerged as an important construct in research for enabling marketing managers to thrive in dynamic markets. So far, however, marketing research has not provided sufficient guidance on how to develop marketing agility. Drawing on the dynamic capabilities view, this study...
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