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The capabilities of market-driven organizations
Day, George S. - 1993
Persistent link: https://www.econbiz.de/10000877708
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Accelerating growth with strategic innovation : putting market driving into context
Day, George S. - In: Industrial marketing management : the international … 113 (2023), pp. 341-344
Persistent link: https://www.econbiz.de/10014433608
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Commentary on formulating strategy from the outside in
Day, George S. - In: Long range planning : LRP ; international journal of … 55 (2022) 4, pp. 1-8
Persistent link: https://www.econbiz.de/10013326847
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An outside-in approach to resource-based theories
Day, George S. - In: Journal of the Academy of Marketing Science 42 (2014) 1, pp. 27-28
Persistent link: https://www.econbiz.de/10010256720
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Closing the marketing capabilities gap
Day, George S. - In: Journal of marketing 75 (2011) 4, pp. 183-195
Persistent link: https://www.econbiz.de/10009270885
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Capturing innovation opportunities : learning from growth leaders
Day, George S. - In: The journal of product innovation management : an … 41 (2024) 4, pp. 724-734
Persistent link: https://www.econbiz.de/10014555462
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Adapting to fast-changing markets and technologies
Day, George S.; Schoemaker, Paul J. - In: California management review 58 (2016) 4, pp. 59-77
Persistent link: https://www.econbiz.de/10011549295