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Is marketing agility important for emerging market firms in advanced markets?
Khan, Huda - In: International business review : the official journal of … 29 (2020) 5, pp. 1-10
Persistent link: https://www.econbiz.de/10012303681
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Integration of outside-in and inside-out entrepreneurial marketing capabilities, marketing agility and resources for entrepreneurial firm performance
Khan, Huda; Mavondo, Felix; Zahoor, Nadia - In: International journal of entrepreneurial behavior & research 31 (2025) 2/3, pp. 609-630
Persistent link: https://www.econbiz.de/10015272241
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The efficacy of marketing skills and market responsiveness in marketing performance of emerging market exporting firms in advanced markets : the moderating role of competitive intensity
Khan, Huda; Khan, Zaheer - In: International business review : the official journal of … 30 (2021) 6, pp. 1-10
Persistent link: https://www.econbiz.de/10012820100
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Managing the VUCA environment : the dynamic role of organizational learning and strategic agility in B2B versus B2C firms
Atanassova, Iva; Bednar, Peter; Khan, Huda; Khan, Zaheer - In: Industrial marketing management : the international … 125 (2025), pp. 12-28
Persistent link: https://www.econbiz.de/10015331943
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The efficacy of market sensing and family-controlled board in the new product development performance of family firms in emerging market
Khan, Huda; Zahoor, Nadia; Gerged, Ali Meftah; Tarba, … - In: Journal of business research : JBR 141 (2022), pp. 673-684
Persistent link: https://www.econbiz.de/10013168078
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Role of opportunity creation between reconfiguration and innovation : insights from emerging market international new ventures
Buccieri, Dominic; Javalgi, Rajshekhar G.; Cavusgil, Erin - In: International business review : the official journal of … 32 (2023) 4, pp. 1-13
Persistent link: https://www.econbiz.de/10014373638
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The innovativeness of born-globals and customer orientation : learning from Indian born-globals
Kim, Daekwan; Basu, Choton; Naidu, G. M.; Cavusgil, Erin - In: Journal of business research : JBR 64 (2011) 8, pp. 879-886
Persistent link: https://www.econbiz.de/10009228991
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International new venture performance : role of international entrepreneurial culture, ambidextrous innovation, and dynamic marketing capabilities
Buccieri, Dominic; Javalgi, Rajshekhar G.; Cavusgil, Erin - In: International business review : the official journal of … 29 (2020) 2, pp. 1-15
Persistent link: https://www.econbiz.de/10012175495