Integration of outside-in and inside-out entrepreneurial marketing capabilities, marketing agility and resources for entrepreneurial firm performance
Huda Khan, Felix Mavondo, and Nadia Zahoor
| Year of publication: |
2025
|
|---|---|
| Authors: | Khan, Huda ; Mavondo, Felix ; Zahoor, Nadia |
| Published in: |
International journal of entrepreneurial behavior & research. - Bingley : Emerald, ISSN 1758-6534, ZDB-ID 1447640-X. - Vol. 31.2025, 2/3, p. 609-630
|
| Subject: | Emerging market | Firm performance | Flexible resources | Inimitable resources | Market-driving capability | Marketing agility | Product-development capability | Unternehmenserfolg | Ressourcenorientierter Ansatz | Resource-based view | Marketing | Wettbewerbsvorteil | Competitive advantage | Dynamische Kompetenzen | Dynamic capabilities | Marketingmanagement | Marketing management | Capability-Ansatz | Capability approach | Flexibilität | Flexibility | Unternehmensgründung | Business start-up |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJEBR-02-2022-0193 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015272241