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Is there a relationship between home-country competitive advantages, MNC price/quality product strategies, and firm performance? A cross-national contingency framework is developed, indentifying three "regional stereotypes" of price/quality relationships, fueled by history and consumer...
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Sustainability, green innovation and business competitiveness are not opposing concepts, but complementary and synergistic forces contributing to the overall enrichment of companies. As high energy costs can undermine profitability, models for energy self-sufficiency are becoming increasingly...
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