Le marketing représente une fonction clé, voire même un état d'esprit, nécessaire à l'expansion du football professionnel. Les entités sportives professionnelles doivent désormais différencier leur marque et innover au service de l'expérience client et des partenaires économiques....

The study addresses the need for assessment of football clubs through a single integrating index, representative for the industry. The research goals target the aggregating of a set of relevant sport, economic and social variables in a composite index with statistical relevance. To this effect,...

This paper aims to design a methodology to evaluate financial stability in the football industry. Considering Financial Fair Play Regulations (UEFA, 2012, 2015), it explores how they have worked. This paper adapts Multiple-Criteria Decision Analysis (MCDA) to the football industry. A number of...