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Category Management - neue Herausforderung im vertikalen Marketing? : Dokumentation des Workshops vom 22. Juni 1995
Meffert, Heribert (contributor) - 1995
Persistent link: https://www.econbiz.de/10000945424
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Ökologische Sortimentspolitik im Handel
Funck, Dirk - 1996
Persistent link: https://www.econbiz.de/10013277726
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Differenzierung und Dynamik der Betriebsformen im Finanzdienstleistungsbereich
Finger, Oliver - 1993
Persistent link: https://www.econbiz.de/10000911053
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Assortment variety : attribute- versus product-based
Herpen, Erica van; Peters, Rik - 2000
Persistent link: https://www.econbiz.de/10001491049
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Consumer shopping costs as a cause of slotting fees : a rent-shifting mechanism
Caprice, Stéphane; Schlippenbach, Vanessa von - 2010
Analyzing a sequential bargaining framework with one retailer and two suppliers of substitutable goods, we show that slotting fees may emerge as a result of a rent-shifting mechanism when consumer shopping costs are taken into account. If consumers economize on their shopping costs by bundling...
Persistent link: https://www.econbiz.de/10003974483
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Variable selection for market basket analysis
Dippold, Katrin; Hruschka, Harald - 2010
Persistent link: https://www.econbiz.de/10003978759
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Context effects as customer reaction on delisting of brands
Wiebach, Nicole; Hildebrandt, Lutz - 2010
and suppliers of their product assortment. However, retailers and manufacturers have to consider the risk of potential … reactions when customers are faced with a reduced or modified assortment and thus, different choice. In this paper, two studies …
Persistent link: https://www.econbiz.de/10008749823