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Reputación bancaria durante la crisis económica : comparación entre las principales entidades financieras desde la perspectiva del cliente : comparison among the leading spanish financial institutions from the customer’s perspective

Ruiz, Belén; Esteban, Agueda; Gutiérrez, Santiago - In: Universia business review : revista trimestral de … 43 (2014), pp. 16-35

Persistent link: https://www.econbiz.de/10010442342

Determinants of reputation of leading Spanish financial institutions among their customers in a context of economic crisis

Ruiz, Belén; Esteban, Águeda; Gutiérrez, Santiago - In: Business research quarterly : BRQ 17 (2014) 4, pp. 259-278

Persistent link: https://www.econbiz.de/10010532664

Nuevos escenarios y retos socioeconómicos tras la crisis : una perspectiva comparada España y Europa

Serrano García, Juana María (ed.); Moreno, Roberto (ed.); … - 2017

Persistent link: https://www.econbiz.de/10011782035

Determinants of reputation of leading Spanish financial institutions among their customers in a context of economic crisis

Ruiz, Belén; Esteban, Águeda; Esteban, Águeda; … - In: BRQ Business Research Quarterly 17 (2014) 4, pp. 259-278

This paper develops a bank reputation model, in an environment of economic crisis specifically marked by the nationalization of Bankia and the offer of financial rescue from the Eurogroup to Spain. From a study among four hundred bank customers, an index is developed reflecting the new...

Persistent link: https://www.econbiz.de/10012118375