//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Economic history"
~type_genre:"Nachschlagewerk"
~type_genre:"Sammlung"
~type_genre:"Wörterbuch"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Premiummarke - quo vadis?
Similar by subject
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Economic history
Marketing
205
Wörterbuch
39
Deutsch
37
Englisch
37
Deutschland
28
Werbung
26
Germany
24
Advertising
22
Theorie
22
Theory
22
Management
19
Marketingmanagement
18
Marketing management
15
Marktforschung
15
Consumer behaviour
12
Englisch (Sprache)
12
English (Language)
12
Konsumentenverhalten
12
Wörterbuch <mehrsprachig>
12
Absatz
11
German
11
Betriebswirtschaftslehre
10
USA
10
Market research
9
United States
9
Business economics
8
Marketing theory
8
Marketingtheorie
8
Kommunikation
6
Physical distribution
6
Vertrieb
6
Wirtschaftsgeschichte
6
Betriebliche Kennzahl
5
Financial ratio
5
Gerald Zaltman
5
Marktkommunikation
5
Mediaanalyse
5
Public relations
5
Scientists
5
more ...
less ...
Type of publication
All
Book / Working Paper
6
Type of publication (narrower categories)
All
Nachschlagewerk
Sammlung
Wörterbuch
Article in journal
24
Aufsatz in Zeitschrift
24
Collection of articles of several authors
11
Sammelwerk
11
Aufsatz im Buch
6
Book section
6
Collection of articles written by one author
6
Aufsatzsammlung
3
Graue Literatur
3
Non-commercial literature
3
Case study
2
Fallstudie
2
Konferenzschrift
2
Arbeitspapier
1
Conference proceedings
1
Festschrift
1
Working Paper
1
more ...
less ...
Language
All
English
6
Author
All
Sheth, Jagdish N.
6
Zaltman, Gerald
6
Andreasen, Alan R.
1
Bagozzi, Richard P.
1
Barabba, Vincent P.
1
Coulter, Robin A.
1
Deshpandé, Rohit
1
Hirschman, Elizabeth Caldwell
1
Jaworski, Bernard J.
1
Johnston, Wesley J.
1
Kohli, Ajay Kumar
1
Kotler, Philip
1
LaTour, Kathryn A.
1
Lin, Nan
1
Maclnnis, Deborah J.
1
Moorman, Christine
1
Olson, Jerry C.
1
Pinson, Christian
1
Smith, Daniel C.
1
Venkatesh, Alladi
1
Vertinsky, Ilan B.
1
Wallendorf, Melanie
1
Wathieu, Luc
1
Yadav, Manjit S.
1
more ...
less ...
Published in...
All
Legends in marketing
6
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Legends in
marketing
: Gerald Zaltman
Zaltman, Gerald
-
2018
-- Volume 3. Consumer behavior research -- Volume 4.
Marketing
management -- Volume 5.
Marketing
theory …
Persistent link: https://www.econbiz.de/10011801704
Saved in:
2
Planned social change and the diffusion of innovation
Zaltman, Gerald
;
Bagozzi, Richard P.
;
Andreasen, Alan R.
; …
-
2018
Persistent link: https://www.econbiz.de/10011899968
Saved in:
3
Zaltman metaphor elicitation technique
Zaltman, Gerald
;
Venkatesh, Alladi
;
Hirschman, …
-
2018
Persistent link: https://www.econbiz.de/10011899977
Saved in:
4
Consumer behavior research
Zaltman, Gerald
;
Barabba, Vincent P.
;
Johnston, Wesley J.
; …
-
2018
Persistent link: https://www.econbiz.de/10011900008
Saved in:
5
Marketing
management
Zaltman, Gerald
;
Maclnnis, Deborah J.
;
Smith, Daniel C.
; …
-
2018
Persistent link: https://www.econbiz.de/10011900063
Saved in:
6
Marketing
theory
Zaltman, Gerald
;
Kohli, Ajay Kumar
;
Deshpandé, Rohit
; …
-
2018
Persistent link: https://www.econbiz.de/10011900067
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->