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~subject:"Economics of information"
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Economics of information
Consumer behaviour
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Brand management
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Brand extension
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Brand image
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Meyers-Levy, Joan
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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The influence of a brand name's association set size and world frequency on brand memory
Meyers-Levy, Joan
- In:
Journal of consumer research : JCR ; an …
16
(
1989
)
2
,
pp. 197-207
Persistent link: https://www.econbiz.de/10001099795
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