Farokhmanesh, Taraneh; Davari, Ali; Baghersad, Vajihe; … - In: Journal of Business & Industrial Marketing 39 (2024) 12, pp. 2716-2744
Purpose This paper investigates how various emergent theoretical perspectives in entrepreneurship research, representing diverse decision-making logics, influence firm growth and evolution. It explores the interaction among decision-making logics, including experimentation, affordable loss,...
