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~subject:"Einzelhandel"
~subject:"Konsumentenverhalten"
~type_genre:"Konferenzbeitrag"
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Einzelhandel
Konsumentenverhalten
Brand management
114
Markenführung
114
Consumer behaviour
62
Brand
50
Brand image
50
Markenimage
50
Markenartikel
47
Handelsmarke
18
Retail trade
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Store brand
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Beziehungsmarketing
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Marketingmanagement
12
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Confidence
7
Food retailing
7
Lebensmitteleinzelhandel
7
Vertrauen
7
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6
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6
Corporate Social Responsibility
6
Corporate social responsibility
6
Food trade
6
Lebensmittelhandel
6
Stadtmarketing
6
Tourism
6
Tourism marketing
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Tourismus
6
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Article
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Konferenzbeitrag
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401
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401
Hochschulschrift
181
Thesis
137
Graue Literatur
128
Non-commercial literature
128
Arbeitspapier
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Working Paper
83
Conference paper
67
Collection of articles of several authors
59
Sammelwerk
59
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Aufsatzsammlung
44
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24
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21
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Avramova, Yana R.
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Brüggemann, Philipp
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Choi, Seung-chan
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Dens, Nathalie
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D’Arco, Mario
2
Karray, Salma
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Marino, Vittoria
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Pelsmacker, Patrick de
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Schramm-Klein, Hanna
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Steinmann, Sascha
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Verlegh, Peeter
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Abratt, Russell
1
Ahmad, Alaeddin Mohammad Khalaf
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Aiello, Gaetano
1
Alaminos, David
1
Argila-Irurita, Ana María
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Ariciu, Adrian Laurentiu
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Arsena, Ashley
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Ashoori, Minoo Talebi
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Aydın, Hatice
1
Azoev, Gennady
1
Belaid, Samy
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Bernritter, Stefan F.
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Bidmon, Sonja
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Bodapati, Anand
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Both, Alina
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Boyland, Emma
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Bradlow, Eric T.
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Breitsohl, Jan Christian
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Brengman, Malaika
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Brownlie, Douglas
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Chaki, Saptaparni
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Chrysochou, Polymeros
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1
Dash, Satya Bhushan
1
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1
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1
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
10
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
7
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
7
International journal of advertising : the quarterly review of marketing communications
7
Journal of business research : JBR
5
Journal of marketing management : MM
3
The international review of retail, distribution and consumer research
3
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
2
Forum Markenforschung 2021 : Tagungsband der Konferenz DERMARKENTAG
2
Journal of retailing and consumer services
2
The journal of brand management : an international journal
2
The journal of consumer marketing
2
Agrarian economy and rural development : realities and perspectives for Romania : 6th edition of the International Symposium
1
Business horizons
1
Economics and Finance Readings : Selected Papers from Asia-Pacific Conference on Economics & Finance, 2021
1
Ethics, social responsibility and sustainability in marketing
1
IEIS 2021 : Proceedings of 8th International Conference on Industrial Economics System and Industrial Security Engineering
1
International journal of retail & distribution management
1
Management for sustainable and inclusive development in a transforming Asia
1
Managing learning organization in industry 4.0 : proceedings of the International Seminar and Conference on Learning Organization (ISCLO 2019), Bandung, Indonesia, October 9-10, 2019
1
Marketing letters : a journal of research in marketing
1
Mathematics in business management : [International Conference on Mathematics in Engineering and Business Management during 9 - 10 March 2012, Chennai, India]
1
Research on Islamic Business Concepts : Proceedings of the 12th Global Islamic Marketing Conference, December 2021
1
Scientific Annals of Economics and Business
1
Studies and scientific researches / Economics edition / Faculty of Economic Sciences, Centre for Economic Studies and Research, "Vasile Alecsandri University of Bacau"
1
The future opportunities and challenges of business in digital era 4.0 : proceedings of the 2nd International Conference on Economics, Business and Entrepreneurship (ICEBE 2019), Bandar Lampung, Indonesia, 1 November, 2019
1
The globalisation of Chinese business : implications for multinational investors
1
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Tool for analyzing YouTube audience behavior in Indonesia
Indrawati
;
Herbawan, F.
- In:
Managing learning organization in industry 4.0 : …
,
(pp. 8-14)
.
2020
Persistent link: https://www.econbiz.de/10012259283
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2
Antecedents and moderators of brand trust in the context of baby care toiletries
Srivastava, Neha
;
Dash, Satya Bhushan
;
Mookerjee, Amit
- In:
The journal of consumer marketing
32
(
2015
)
5
,
pp. 328-340
Persistent link: https://www.econbiz.de/10011480602
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The Western brands in the minds of Vietnamese consumers
Hai Chung Pham
;
Richards, Barry
- In:
The journal of consumer marketing
32
(
2015
)
5
,
pp. 367-375
Persistent link: https://www.econbiz.de/10011480675
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4
Modeling brand advertising with heterogeneous consumer response : channel implications
Karray, Salma
- In:
Mathematics in business management : [International …
,
(pp. 181-199)
.
2015
Persistent link: https://www.econbiz.de/10011488363
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5
Country-of-origin effects on Chinese consumption of branded foreign products
Fayol-Song, Lingfang
- In:
The globalisation of Chinese business : implications …
,
(pp. 227-239)
.
2014
Persistent link: https://www.econbiz.de/10012016697
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Consumer perceptions and responsiveness toward CSR activities : a sectoral outlook
Aydın, Hatice
- In:
Ethics, social responsibility and sustainability in …
,
(pp. 45-63)
.
2019
Persistent link: https://www.econbiz.de/10012104159
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7
Everyday dramas of conscience : navigating identity through creative neutralisations
Ritch, Elaine L.
;
Brownlie, Douglas
- In:
Journal of marketing management : MM
32
(
2016
)
9/10
,
pp. 1012-1032
Persistent link: https://www.econbiz.de/10011612541
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8
The branded carnival : the dark magic of consumer excitement
O'Sullivan, Stephen R.
- In:
Journal of marketing management : MM
32
(
2016
)
9/10
,
pp. 1033-1058
Persistent link: https://www.econbiz.de/10011612542
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Customer segmentation in retailing based on retail brand patronage patterns
David, Natalie
;
Schramm-Klein, Hanna
;
Rank, Olaf N.
; …
- In:
The international review of retail, distribution and …
25
(
2015
)
5
,
pp. 449-459
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The role of the brand in driving online loyalty for multichannel retailers
Frasquet Deltoro, Marta
;
Ruiz-Molina, María-Eugenia
; …
- In:
The international review of retail, distribution and …
25
(
2015
)
5
,
pp. 490-502
Persistent link: https://www.econbiz.de/10011534118
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