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Incorporating emotions into evaluation and choice models : application to Kmart Australia

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9-ending prices in retail advertisements : Indian consumers' price perception and proneness to buy

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Role of advertising and promotional strategies in shaping consumer brand attitude regarding consumer durable retailers in Vietnam

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A Study of Impact of Print Media Advertising on Consumer with Respect to Retail Sector in Pune City

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An Integrated Model of Alternative Mechanisms of In-Store Display and Feature Advertising on Brand Choice

Zhang, Jie - 2006

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Amplifying off-site purchases with on-site retail media advertising

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Everybody loves Joe

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Can advertising creativity affect product perceptions and retailer evaluations?

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