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Purpose The purpose of this paper is to achieve intelligent superstore site selection. Yonghui Superstores partnered with Cardinal Operations to incorporate a tremendous amount of site-related information (e.g. points of interest, population density and features, distribution of competitors,...
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This paper studies the impact of supply reliability on a retail firm's performance under joint marketing and inventory decisions. The firm sells a product in a single selling season and can exert marketing effort to influence consumer demand. We develop a modeling framework to quantify the value...
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Problem Definition: This paper studies the information-sharing strategy for a retail platform on which multiple competing sellers distribute their products. Academic/Practical Relevance: Due to the rapid growth of retail platforms in recent years, information sharing has become an increasingly...
Persistent link: https://www.econbiz.de/10014260458
Exploitation of the individual-level data allows online retail platforms to provide tailored services to con-sumers (e.g., personalized recommendations and search engines update), but at the risk of causing unintended privacy issues (e.g., data breaches and identity theft). This has led to...
Persistent link: https://www.econbiz.de/10013214933