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Persuasion knowledge and consumer reactions to pricing tactics
Hardesty, David M.; Bearden, William O.; Carlson, Jay P. - In: Journal of retailing 83 (2007) 2, pp. 199-210
Persistent link: https://www.econbiz.de/10003452388
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Enhancing perceptions of price-value associated with price-matching guarantees
Hardesty, David M.; Bearden, William O.; Haws, Kelly L.; … - In: Journal of business research : JBR 65 (2012) 8, pp. 1096-1101
Persistent link: https://www.econbiz.de/10009562089
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Examining differences in consumer reactions to partitioned prices with a variable number of price components
Carlson, Jay P.; Weathers, Danny - In: Journal of business research : JBR 61 (2008) 7, pp. 724-731
Persistent link: https://www.econbiz.de/10003709482
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Hidden price promotions : could retailer price promotions backfire?
Li, Wenjing; Hardesty, David M.; Craig, Adam W.; Song, Lei - In: Journal of retailing and consumer services 64 (2022), pp. 1-16
Persistent link: https://www.econbiz.de/10013209547