Enhancing perceptions of price-value associated with price-matching guarantees
David M. Hardesty; William O. Bearden; Kelly L. Haws; Blair Kidwell
| Year of publication: |
2012
|
|---|---|
| Authors: | Hardesty, David M. ; Bearden, William O. ; Haws, Kelly L. ; Kidwell, Blair |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 65.2012, 8, p. 1096-1101
|
| Subject: | Einzelhandelspreis | Retail price | Kundenzufriedenheit | Customer satisfaction | Verkaufsförderung | Sales promotion | Wahrnehmung | Perception |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009562089