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Creating a loyal customer base is one of the most important, and at the same time, most difficult tasks a company faces. Creating loyalty online (e-loyalty) is especially difficult since customers can "switch" to a competitor with the click of a mouse. In this paper we investigate e-loyalty in...
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In this paper we propose a sampling-based implementation of the EM algorithm for modelbased clustering. By sampling-based we mean that the algorithm uses only a small sample from the entire database in every iteration. Using only a small sample allows for significant computational improvements....
Persistent link: https://www.econbiz.de/10014058229
Electronic commerce, and in particular online auctions, have received an extreme surge of popularity in recent years. While auction theory has been studied for a long time from a game-theory perspective, the electronic implementation of the auction mechanism poses new and challenging research...
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